digital communication

Wednesday 2nd November

objective:
explain: what does it mean by VOIP
discuss: how you use this method of communication.
evaluate: why you use this method of communication

VOIP means- voice over internet protocol is a category of hardware and software that enables people to use the internet as the transmission medium for telephone calls by sending voice data in packets un IP rather than by traditional circuit transmission of the PSTN.

EQUIPMENT-

• ATAs ( analog telephone adapters) this is an important device used to act as a hardware interface between an analog PSTN telephone system and a digital VOIP line. 
• telephone sets- this is a essential for VOIP as it makes up the interface between the person and the services. It is both of input and output device. 
• VOIP routers- this is a router of device used for internet connection. A router is also commonly called gateway although technically a router and a gateway are not the same thing.
• PC headset- this is a resemble telephone but they connect to your computer through USB or a sound card. They work together with a soft phone allowing people to use VOIP more comfortably . 

how do you make a VOIP call? 

The most primitive form of VoIP uses your PC as a telephone and we provide you with a software telephone – a softphone – to do this. This displays a model of a telephone on your screen and you simply type the number to be dialled in or click on the phone’s directory to dial the number.

Skype- an audio and video calls, group calls, as well as text and voice messaging cover your telephony basics. More advanced tools such as call forwarding, sending SMS messages, Caller ID, a Skype number, calling landline or mobile phones worldwide, and video conferencing can be enabled with Skype Credit or a subscription plan. 

oovoo- is an instant messaging and voice/video calling service featuring instant messaging, text chat, video calls and messaging, and 12-way video conferencing. Additional interesting features include the ability to invite non-ooVoo users to calls (prompting them to sign up and install), create browser-based "Call Me" buttons, as well as file and screen sharing, great for collaborative work or online meetings. 

Discord- this is a newish VoIP app that's gotten a lot of buzz from gamers, currently the preferred choice of a number of Twitch streamers. One reason why gamers are rallying to Discord is its minimal requirements -- users don't need to download a program or host a server, as everything in Discord can be set-up and run using your browser (while offering more options with an installed client). 

Advantages; 

• Inexpensive and easy to use since it is simple, upgrading is relatively simpler too.
• For a monthly fee people have unlimited free calls within a geographic area. 
• VOIP account just like your email ID from any where in the world as long as you have an internet phone 
• VOIP costs about half the cost of traditional phone services and it seems that the taxes and surcharges are much lower, also your bill is easier to understand and it can be viewed via the internet 

Disadvantages: 

• Loss of service during outages 
• Some times during calls there may be periods of silence when data is lost while it is being unscrambled.
• latency and traffic 
• No standard protocol is applicable. 

http://www.streetdirectory.com/travel_guide/120670/voip/advantages_and_disadvantages_of_voip.html

aduience

Tuesday 1st November 2016



RAJAR-  It stands for a radio joint audience research and is the official body in charge of measuring radio audience in the UK, it is jointly owned by the BBC and the radio centre on behalf of the commercial sector.

NRS- it is a survey that covers over 250 Britain's  major news brands and magazines and nature of the audience of the audiences they achieve; also it provides the most au-thoritative and valued audience research in use for print and digital advertising trading in Britain.

ABC- they are a inspire market confidence by delivering a valued stamp of trust across the media world, their data is used by a wide range of decision markers such as

•  media owners 
• media agencies 
• advertisers 
• rights owners 
• investors 
• management

BARB- They are owned and developed by the communications industry. Advertisers, agencies and media owners work in concert to deliver one, credible and objective trading currency for each medium.

What is an audience? 

• an individual or collective group of people who read or consume something for example magazines and radio
• it has impact of new technology on audience 
• audience is there to creative media organisation produce media tests to make a profit for the work that is produced

fragmented audience-

•      the division of audience into smaller groups due to the variety of media outlets for example newspapers, magazines. 

How does institutions continue to make money? 

•    nothing is free
• free apps always have adverts unless you pay to remove the adds 

niche audience- this is a market is the subset of the market on which a specific product is focused. The market niche defines as the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact. it is also a small market segment. 

mass audience- the mass audience is a media diversified collection of media technologies that reach a large audience via mass communication. 

demographic data - The process by which the audience identifies the elements that make up the construction of meaning within a text. Demographics: Measurable characteristics of media consumers such as age, gender, race, education and income level. This is easier to gather and quick analysis. 

gender-age-family-class-nation-ethnicity-eduction-religon. 

socio economic grading- jobs and income 

A	·      Chief exec ·      Professor ·      Lawyers ·      doctors
B	·      Middle management ·      fairly well paid professions
C1	·      Teachers ·      Nurses ·      Bank clerks
C2	·      Plumbers ·      Carpenters ·      Electricians ·
D	·      Drivers ·      Manual works ·      Post sorts
E	·      Unemployed ·      Pensioners ·      Students

 psychographics- is the study of personality, values, opinions, attitudes, interests, and lifestyles. Because this area of research focuses on interests, attitudes, and opinions, psychographic factors are also called IAO variables.

media studies

Thursday 20th October 2016



types of media: 

• marketing 
• film 
• advertisement
• print 
• publishing
• television 
• gaming 
• animation 

the owners of the sun is news uk

press holdings-Developed in the 1830s and 1840s by Samuel Morse (1791-1872) and other inventors, the telegraph revolutionized long-distance communication. It worked by transmitting electrical signals over a wire laid between stations. In addition to helping invent the telegraph, Samuel Morse developed a code (bearing his name) that assigned a set of dots and dashes to each letter of the English alphabet and allowed for the simple transmission of complex messages across telegraph lines. 
daily mail and general trust
also the owner of the newspaper is Rupert Murdoch- fox sport 1, speed, big ten network, national geographic us, star india, sports Asia. Media magnate Rupert Murdoch got his start in a chain of Australian newspapers. But few consumers realise today how expansive his empire has become. ... Below are holdings in which Murdoch's two big companies, 21^st Century Fox and News Corp, hold significant stakes, according to SEC annual report filings for 2014.

the owner of Anne Wintour- she is a British American journalist. Also owns New Look.
The first issue of Vogue saw the light in 1892 in America. In 1909 the magazine was acquired by Conde Naste Publishers. The magazine’s volume became thicker and its main focus was turned on women. Naturally, the price was raised as well. Another important period in American Vogue history began in 1988, when Anna Wintour became its Chief Editor. Her talent, will and efficiency, reflected in The Devil Wears Prada movie, had finally turned Vogue into Nr1 Fashion Magazine of the World, not just reflecting fashion trends, but effectively shaping them.  (Anna Wintour biography on Vogue.ru and Wiki). 

Global Radio is a British media company formed in 2007, which owns a large number of radio stations across the country. The company has expanded through a number of acquisitions, including Chrysalis Radio, GCap Media and GMG Radio.

Radio One (company)

Founder	Cathy Hughes
Headquarters	1010 Wayne Avenue Floor 14 Silver Spring, MD 20910
Area served	United States
Key people	Cathy Hughes (Chairperson) Alfred C. Liggins III (President & CEO)

media conglomerate-

• Viacom-
• disney - The Walt Disney Company, commonly known as Disney, is an American diversified multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios in Burbank, California. It is the world's second largest media conglomerate in terms of revenue, after Comcast.
• news corp
• clear channel 
• AOL/TW

photography

Tuesday 18th October 2016

colour light

this photo has a cold tone as the effect is dark. 

this image has a warm effect because it has a brighter shine to the picture 

 

white balance settings- it removes unrealistic colour casts, so the objects which appear white in person are rendered white in your photo. White balance has to take into account the "colour" temperature of a light source, which refers to the relative warmth or clones of white light.

 The colour connotations is a circle with several different colours sectors used to show the relationship between colour. It changes the effect of the picture and shows the mood of the image.

green- sick
red- fire and blood
orange- happniess
yellow- joy and cheerfulness
blue- trust and wisdom
dark green- greed and jealousy

what is colour harmony?

Colour harmony is a analogous colour schemes use colours that are next to each other on the wheel. They are usually match well and create serene and comfortable designs.

Our interpretation of a color can be changed when certain colors are juxtaposed.

A bright color will make the color that lies next to it appear more like its complementary color.

The effect of juxtaposing contrasting colors creates movement and vitality.

Picture – Primary and Secondary background colors juxtaposed with a gray feature. The colors seem true without altering their appearance

A colour is visible light with a specific wavelength. Black and white are not colours because they do not have a specific wavelength. Instead white light contains all wavelength of visible light. Black on the other hand is the absence of visible light. 

media studies

Thursday 13th October 2016

My career path-

• Aerial Director of Photography,  qualification: you take a short course providing the basic skills for 16mm and 35mm camera operation. you will also find that training in stills photography provides a good all round understanding of composition and light 
• Forensic photographer, qualification needed are To become a Forensic Photographer, you will normally start out as a Crime Scene Investigator (CSI) or a Scene of Crime Officer (SOCO). The qualifications you will need to gain work as a CSI or SOCO are good passes at GCSE or Standard Grade, including English and either science or maths, and at least one A-level or Higher in a science subject. 
• Advertising and editorial photographer, there isn't a set qualification required to works for this. Progressing in your career is about is about having a strong portfolio, track record and reputation. 

these are the uni that involve photography, it is a list that shows you what university does the course and extra information of contacting to apply. 

research task

Understanding different types and methods of research

                               

To undertake successful research, you need to have a good understanding of the main types of research and the methods used.

Starting with the methods – there are two main methods of finding out information they are:

Primary	Secondary

These methods will produce information that can be split into two types of information.

Quantitative

Qualitative

RESEARCH METHODS IN PRACTICE

For the methods that we have looked at there are good and bad points

RELIABILITY OF INFORMATION

1. The Internet is an amazing source of information; you can literally find anything you want! However – it should be handled with care!
2. Below are some websites – have a look through. Some are real, some are fake.                                            

Can you identify which is which?

Website address	Real or fake	Reason
http://www.scotsman.com/heritage/people-places/the-great-scottish-haggis-hunt-begins-1-3212977	Fake	The picture isn’t focused and it doesn’t sound believable, its food not an animal
http://zapatopi.net/treeoctopus/	False	It isn’t real because it’s fake and it has more information on google with more detail about it.
http://www.hants.gov.uk/	Unviable Real	Government website
http://www.thedogisland.com	Fake	This is because the website hasn’t got enough information on where it is. They said that it is made for a joke
http://www.buydehydratedwater.com/	Fake	The website link seems fake as you can get water from anywhere which can stop you from becoming dehydrated
http://www.dhmo.org/	Fake	It doesn’t look real and the title doesn’t match, cartoon for adverts, it looks like someone has made it quickly
http://www.hampshire.police.uk/internet	Real	Look professional, with pictures and links, also has contacts.

Why spend money on research?

1. ·      Media products expensive to produce
2. ·      Need to make sure that it will attract the right audience
3. ·      To make sure the audience reacts to it in the right way
4. ·      To ensure the product can be completed in the required time
5. ·      To produce product within budget

1. Primary- survey
2. Secondary- online research

•  BBC radio 2
•  219,000 people listen to Capital South Coast
•    The average hour for Spirt FM is 6.7h
•    The research method used to find out this is secondary, (qualitative) 
• rajar is a example of a primary source as it is a online survey of figures of radio information 

             Magazine questionnaire

1. what interests do you have in college ( courses)? 
2. what think the future holds for you? 
3. does the cafe have enough food options? and do they have your favourite? 
4. what type of music are you into?  
5. where do you shop for clothes/ accessories?
6. what cafe do you prefer better 
7. what would you rate the library? is it usual to you and how often do you go to the library? 
8. what type of sport are you into?
9. how often do you listen to music? 
10. how long do you spend on social media?

focus group 

a group of people assembled to participate in a discussion about a product before it is launched, or to provide feedback on a political campaign, television series, etc.

ask them what they think ( feedback of the source)