ASSIGNMENT UNIT 3 RESEARCH TECHNIQUES
TASK 1
In this report it will give examples of different methods of collecting researching and why this would be essential to journalists working in a Magazine industry, you need to make sure that your target audience is interested in otherwise it will not have a lot of views and loose the target audience so it is always important to keep them focused on one topic that the magazine is about. The main methods of collecting qualitative data are:
- individual interview
- focus points
- observation
- action research
The different ways of methods of researching such as RAJAR- It stands for a radio joint audience research and is the official body in charge of measuring radio audience in the UK, it is jointly owned by the BBC and the radio centre on behalf of the commercial sector. NRS- it is a survey that covers over 250 Britain's major news brands and magazines and nature of the audience of the audiences they achieve; also it provides the most authoritative and valued audience research in use for print and digital advertising trading in Britain. ABC- they are a inspire market confidence by delivering a valued stamp of trust across the media world, their data is used by a wide range of decision markers such as media owners, media agencies, advertisers, rights owners, investors, management. Lastly BARB- They are owned and developed by the communications industry. Advertisers, agencies and media owners work in concert to deliver one, credible and objective trading currency for each medium.
Audience is an individual or collective group of people who read or consume something for example magazines and radio, it also has an impact of new technology on audience, also audience is there to creative media organisation produce media tests to make a profit for the work that is produced
fragmented audience the division of audience into smaller groups due to the variety of media outlets for example newspapers, magazines.
The institutions continue to make money by making free apps have adverts unless if you pay to remove the adds but they are still making money through the apps.
Niche audience is a market is the subset of the market on which a specific product is focused. The market niche defines as the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact. it is also a small market segment.
Mass audience- the mass audience is a media diversified collection of media technologies that reach a large audience via mass communication.
Demographic data - The process by which the audience identifies the elements that make up the construction of meaning within a text. Demographics: Measurable characteristics of media consumers such as age, gender, race, education and income level. This is easier to gather and quick analysis. gender, age, family, class, nation, ethnicity, eduction, religion. Socio economic grading- jobs and income
THESE ARE EXAMPLES OF DIFFERENT JOBS
A
|
· Chief exec
· Professor
· Lawyers
· doctors
|
B
|
· Middle management
· fairly well paid professions
|
C1
|
· Teachers
· Nurses
· Bank clerks
|
C2
|
· Plumbers
· Carpenters
· Electricians
·
|
D
|
· Drivers
· Manual works
· Post sorts
|
E
|
· Unemployed
· Pensioners
· Students
|
Task 2
For my own practice I wrote an article on the GCSE stress but before i did this, I used a secondary source such as servey monkey to create my questionnaire for people to answer. Then collect all the information and made a article about the GCSE exam stress.
Primary source of research was the task on the trump and clinton votes where we had to ask who they prefer and clinton won straight away. After the results where collected made a article about the votes and Trump, Clinton.
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