research technique

Secondary Research 



The difference between both of these magazines are the different age range the audience is and what kind of person could be reading this by making a characteristic of the audience by they layout of the both magazines also the magazine layout are different there is more pull quotes on the closer magazine then theres is on the other one. 

• Media products seek to communicate with their products 
• it follows that they will utilise codes in order to do this 
• Media products are encoded durning construction 
• Audience decode media. 

Understanding different types and methods of research

                                

To undertake successful research, you need to have a good understanding of the main types of research and the methods used. 

Starting with the methods – there are two main methods of finding out information they are: 

Primary	Secondary

These methods will produce information that can be split into two types of information. 

Quantitative

Qualitative

RESEARCH METHODS IN PRACTICE 

For the methods that we have looked at there are good and bad points 

RELIABILITY OF INFORMATION 

1. The Internet is an amazing source of information; you can literally find anything you want! However – it should be handled with care!
2. Below are some websites – have a look through. Some are real, some are fake.                                            

Can you identify which is which?

Website address	Real or fake	Reason
http://www.scotsman.com/heritage/people-places/the-great-scottish-haggis-hunt-begins-1-3212977	Fake	The picture isn’t focused and it doesn’t sound believable, its food not an animal
http://zapatopi.net/treeoctopus/	False	It isn’t real because it’s fake and it has more information on google with more detail about it.
http://www.hants.gov.uk/	Unviable  Real	Government website
http://www.thedogisland.com	Fake	This is because the website hasn’t got enough information on where it is. They said that it is made for a joke
http://www.buydehydratedwater.com/	Fake	The website link seems fake as you can get water from anywhere which can stop you from becoming dehydrated
http://www.dhmo.org/	Fake	It doesn’t look real and the title doesn’t match, cartoon for adverts, it looks like someone has made it quickly
http://www.hampshire.police.uk/internet	Real	Look professional, with pictures and links, also has contacts.

Why spend money on research? 

1. ·      Media products expensive to produce
2. ·      Need to make sure that it will attract the right audience
3. ·      To make sure the audience reacts to it in the right way
4. ·      To ensure the product can be completed in the required time
5. ·      To produce product within budget

1. Primary- survey
2. Secondary- online research

•  BBC radio 2
•  219,000 people listen to Capital South Coast
•    The average hour for Spirt FM is 6.7h
•    The research method used to find out this is secondary, (qualitative) 
• rajar is a example of a primary source as it is a online survey of figures of radio information 

             Magazine questionnaire

1. what interests do you have in college ( courses)? 
2. what think the future holds for you? 
3. does the cafe have enough food options? and do they have your favourite? 
4. what type of music are you into?  
5. where do you shop for clothes/ accessories?
6. what cafe do you prefer better 
7. what would you rate the library? is it usual to you and how often do you go to the library? 
8. what type of sport are you into?
9. how often do you listen to music? 
10. how long do you spend on social media?

focus group 

a group of people assembled to participate in a discussion about a product before it is launched, or to provide feedback on a political campaign, television series, etc.

Tuesday 1st November 2016

RAJAR-  It stands for a radio joint audience research and is the official body in charge of measuring radio audience in the UK, it is jointly owned by the BBC and the radio centre on behalf of the commercial sector.

NRS- it is a survey that covers over 250 Britain's  major news brands and magazines and nature of the audience of the audiences they achieve; also it provides the most au-thoritative and valued audience research in use for print and digital advertising trading in Britain.

ABC- they are a inspire market confidence by delivering a valued stamp of trust across the media world, their data is used by a wide range of decision markers such as

•  media owners 
• media agencies 
• advertisers 
• rights owners 
• investors 
• management

BARB- They are owned and developed by the communications industry. Advertisers, agencies and media owners work in concert to deliver one, credible and objective trading currency for each medium.

What is an audience? 

• an individual or collective group of people who read or consume something for example magazines and radio
• it has impact of new technology on audience 
• audience is there to creative media organisation produce media tests to make a profit for the work that is produced

fragmented audience-

•      the division of audience into smaller groups due to the variety of media outlets for example newspapers, magazines. 

How does institutions continue to make money? 

•    nothing is free
• free apps always have adverts unless you pay to remove the adds 

niche audience- this is a market is the subset of the market on which a specific product is focused. The market niche defines as the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact. it is also a small market segment. 

mass audience- the mass audience is a media diversified collection of media technologies that reach a large audience via mass communication. 

demographic data - The process by which the audience identifies the elements that make up the construction of meaning within a text. Demographics: Measurable characteristics of media consumers such as age, gender, race, education and income level. This is easier to gather and quick analysis. 

gender-age-family-class-nation-ethnicity-eduction-religon. 

socio economic grading- jobs and income 

A	·      Chief exec ·      Professor ·      Lawyers ·      doctors
B	·      Middle management ·      fairly well paid professions
C1	·      Teachers ·      Nurses  ·      Bank clerks
C2	·      Plumbers  ·      Carpenters  ·      Electricians  ·
D	·      Drivers  ·      Manual works  ·      Post sorts
E	·      Unemployed  ·      Pensioners  ·      Students

 psychographics- is the study of personality, values, opinions, attitudes, interests, and lifestyles. Because this area of research focuses on interests, attitudes, and opinions, psychographic factors are also called IAO variables.