research task

Understanding different types and methods of research

                               

To undertake successful research, you need to have a good understanding of the main types of research and the methods used.

Starting with the methods – there are two main methods of finding out information they are:

Primary	Secondary

These methods will produce information that can be split into two types of information.

Quantitative

Qualitative

RESEARCH METHODS IN PRACTICE

For the methods that we have looked at there are good and bad points

RELIABILITY OF INFORMATION

1. The Internet is an amazing source of information; you can literally find anything you want! However – it should be handled with care!
2. Below are some websites – have a look through. Some are real, some are fake.                                            

Can you identify which is which?

Website address	Real or fake	Reason
http://www.scotsman.com/heritage/people-places/the-great-scottish-haggis-hunt-begins-1-3212977	Fake	The picture isn’t focused and it doesn’t sound believable, its food not an animal
http://zapatopi.net/treeoctopus/	False	It isn’t real because it’s fake and it has more information on google with more detail about it.
http://www.hants.gov.uk/	Unviable Real	Government website
http://www.thedogisland.com	Fake	This is because the website hasn’t got enough information on where it is. They said that it is made for a joke
http://www.buydehydratedwater.com/	Fake	The website link seems fake as you can get water from anywhere which can stop you from becoming dehydrated
http://www.dhmo.org/	Fake	It doesn’t look real and the title doesn’t match, cartoon for adverts, it looks like someone has made it quickly
http://www.hampshire.police.uk/internet	Real	Look professional, with pictures and links, also has contacts.

Why spend money on research?

1. ·      Media products expensive to produce
2. ·      Need to make sure that it will attract the right audience
3. ·      To make sure the audience reacts to it in the right way
4. ·      To ensure the product can be completed in the required time
5. ·      To produce product within budget

1. Primary- survey
2. Secondary- online research

•  BBC radio 2
•  219,000 people listen to Capital South Coast
•    The average hour for Spirt FM is 6.7h
•    The research method used to find out this is secondary, (qualitative) 
• rajar is a example of a primary source as it is a online survey of figures of radio information 

             Magazine questionnaire

1. what interests do you have in college ( courses)? 
2. what think the future holds for you? 
3. does the cafe have enough food options? and do they have your favourite? 
4. what type of music are you into?  
5. where do you shop for clothes/ accessories?
6. what cafe do you prefer better 
7. what would you rate the library? is it usual to you and how often do you go to the library? 
8. what type of sport are you into?
9. how often do you listen to music? 
10. how long do you spend on social media?

focus group 

a group of people assembled to participate in a discussion about a product before it is launched, or to provide feedback on a political campaign, television series, etc.

ask them what they think ( feedback of the source)