RAJAR- It stands for a radio joint audience research and is the official body in charge of measuring radio audience in the UK, it is jointly owned by the BBC and the radio centre on behalf of the commercial sector.
NRS- it is a survey that covers over 250 Britain's major news brands and magazines and nature of the audience of the audiences they achieve; also it provides the most au-thoritative and valued audience research in use for print and digital advertising trading in Britain.
ABC- they are a inspire market confidence by delivering a valued stamp of trust across the media world, their data is used by a wide range of decision markers such as
- media owners
- media agencies
- advertisers
- rights owners
- investors
- management
BARB- They are owned and developed by the communications industry. Advertisers, agencies and media owners work in concert to deliver one, credible and objective trading currency for each medium.
What is an audience?
- an individual or collective group of people who read or consume something for example magazines and radio
- it has impact of new technology on audience
- audience is there to creative media organisation produce media tests to make a profit for the work that is produced
fragmented audience-
- the division of audience into smaller groups due to the variety of media outlets for example newspapers, magazines.
How does institutions continue to make money?
- nothing is free
- free apps always have adverts unless you pay to remove the adds
niche audience- this is a market is the subset of the market on which a specific product is focused. The market niche defines as the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact. it is also a small market segment.
mass audience- the mass audience is a media diversified collection of media technologies that reach a large audience via mass communication.
demographic data - The process by which the audience identifies the elements that make up the construction of meaning within a text. Demographics: Measurable characteristics of media consumers such as age, gender, race, education and income level. This is easier to gather and quick analysis.
gender-age-family-class-nation-ethnicity-eduction-religon.
socio economic grading- jobs and income
A
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Chief exec
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Professor
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Lawyers
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doctors
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B
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·
Middle management
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fairly well paid professions
|
C1
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·
Teachers
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Nurses
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Bank clerks
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C2
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·
Plumbers
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Carpenters
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Electricians
·
|
D
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·
Drivers
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Manual works
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Post sorts
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E
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·
Unemployed
·
Pensioners
·
Students
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