media studies

Vertical integration 

• it is a degree to which a firm owns its upstream supplies and its downstream buyers.

• For example- two companies are brought together to make more profit 

Backwards integration 

•  The companies owns some of the subsidiaries that produce some of the inputs used in the production of its products. 

• When a car company owns a tire company 

Forward integration 

• the company owns the subsidiaries that market product 

Balanced integration

• this is an arrangement in which the supply chain of a company is owned by the company and usually each member of the supply chain produces a different product or market specific service, the products combine to satisfy a common need. 

Horizontal

• a situation when two firms in the same industry and at the same stage of production come together for example bauer media 

Advantages 

• the company gets more profit and it decreases the competition

Disadvantages

• it means there could be fewer companies with more control and power potentially means the ability to influence on a major scale 

Industry structure 

• private media is any media that outlets whose financing is provided by individuals or private groups. this is usually very motivated by profit. (ITV) 

• public owned public corporation is a corporation whose ownership is dispersed among the general public in many shares of stock which are freely traded on a stock exchange or in over the counter markets.

• public service broadcasting refers to TV programmes that are broadcast for the public benefit rather than for purely commercial purposes. These programmes include local news coverage, arts programmes and religious broadcasts.

• multi national has facilities and other assets in at least one country other than its home country. Such companies have offices and/or factories in different countries and usually have a centralized head office where they coordinate global management.

• independents this refers to any form of media such as radio television, newspapers or the internet, that is free of influence by the government or corporate interests (channel 4 ) 

• conglomerates this is a company that owns a numerous of companies in various mass media: e.g. television, radio, publishing, motion picture, theme park and the internet. (Disney) 

The difference between privately own and public service is that the private sector is usually composed of organisations that are privately owned and not part of the government also this includes corporations both profit and non profit and partnership. whereas the public sector is usually a company that is owned by the government this includes state or municipal governments. 

The BBC remains a powerful presence in broadcasting and online but its budget has been severely cut by the last two licence fee details

• The British Broadcasting Corporation (BBC) is a British public service broadcaster. It is headquartered at Broadcasting House in London, and is the world's oldest national broadcasting organisation and the largest broadcaster in the world by number of employees, with over 20,950 staff in total, of whom 16,672 are in public sector broadcasting, including part-time, flexible as well as fixed contract staff, the total number is 35,402.

• BBC is funded A conundrum in public service broadcasting is how to ensure that a public-funded broadcaster can remain independent from political control. The licence fee is a necessary, if not sufficient, part of the solution. 

photography

Why is leading lines important? 

•  Leading lines are important so it can make it more effective is when lines start in the bottom left side of the image, Also when using lines that leads the viewers eyes into the image. The main subject will stop and hold the eye. 

How are your images uses leading lines? 

•  The image of the flower has leading lines in the centre of the flower leading into the middle, as it goes in towards the flower if fades away. 
• The image of the leave has loads of lines in the centre of it and also makes it more effective for the eye. 
• The image of Robyn is lines on the walls and her fingers are leading lines also her face has leading lines. 
• The image of the fence has straight lines going down and also across where it is against the wall. 

I chose this example because the leading lines of the image made it more effective and the fact that its black and white makes it look better. 

The leading lines of this image is the stairs and the tunnel it makes it more effective and stands out more when you are viewing the image. 

This image has leading lines to connected with the bridge, also its faded in with the sky in the centre of the image. 

- My photograph at (Petersfield)

- My photograph at (South-sea old Portsmouth)

Symmetry image 

My photograph at (South-sea hot walls) 

Repetition and pattern

This is repetition and pattern, by placing the camera on the table and going the direction of the pattern it makes it more effective in the image. 

In photography composition symmetrical can be effectively used to create a sense of harmony, balance and proportion. it soothes the eyes and mind of the viewer. 

Repetition photography is a way to grab the attention of your audience and draw them into the image. Repeating a shape throughout your photo gives you instant composition.
















Negative space is the area which surrounds the main subject in your photo.

photography

Why is leading lines important? 

•  Leading lines are important so it can make it more effective is when lines start in the bottom left side of the image, Also when using lines that leads the viewers eyes into the image. The main subject will stop and hold the eye. 

How are your images uses leading lines? 

•  The image of the flower has leading lines in the centre of the flower leading into the middle, as it goes in towards the flower if fades away. 
• The image of the leave has loads of lines in the centre of it and also makes it more effective for the eye. 
• The image of Robyn is lines on the walls and her fingers are leading lines also her face has leading lines. 
• The image of the fence has straight lines going down and also across where it is against the wall. 

I chose this example because the leading lines of the image made it more effective and the fact that its black and white makes it look better. 

The leading lines of this image is the stairs and the tunnel it makes it more effective and stands out more when you are viewing the image. 

This image has leading lines to connected with the bridge, also its faded in with the sky in the centre of the image. 

- My photograph at (Petersfield)

- My photograph at (South-sea old Portsmouth)

Symmetry image 

My photograph at (South-sea hot walls) 

Repetition and pattern

This is repetition and pattern, by placing the camera on the table and going the direction of the pattern it makes it more effective in the image. 

In photography composition symmetrical can be effectively used to create a sense of harmony, balance and proportion. it soothes the eyes and mind of the viewer. 

Repetition photography is a way to grab the attention of your audience and draw them into the image. Repeating a shape throughout your photo gives you instant composition.
















Negative space is the area which surrounds the main subject in your photo.

photographY

why is leading lines important? 

•  Leading lines are important so it can make it more effective is when lines start in the bottom left side of the image, Also when using lines that leads the viewers eyes into the image. The main subject will stop and hold the eye. 

How are your images uses leading lines? 

•  The image of the flower has leading lines in the centre of the flower leading into the middle, as it goes in towards the flower if fades away. 
• The image of the leave has loads of lines in the centre of it and also makes it more effective for the eye. 
• The image of Robyn is lines on the walls and her fingers are leading lines also her face has leading lines. 
• The image of the fence has straight lines going down and also across where it is against the wall. 

I chose this example because the leading lines of the image made it more effective and the fact that its black and white makes it look better. 

The leading lines of this image is the stairs and the tunnel it makes it more effective and stands out more when you are viewing the image. 

This image has leading lines to connected with the bridge, also its faded in with the sky in the centre of the image. 

- My photograph at (Petersfield)

- My photograph at (South-sea old Portsmouth)

digital communication

Wednesday 9th November 2016 

Today we was asked to go around college and ask either a student or a teacher about how they felt about Donald Trump being the president of United States of America. 

student quote: 

• "i don't like the fact that Trump is in power because he creates hate and he tries to beat hate with hate and the only way you can beat hat is by using love" 
• "the world is going to come to an end because Trump is in power, he's going to do things you shouldn't do like banning muslims and making Mexico pay to build the wall- we're not going to do that" 

teacher quote: 

•  "um... its a sad day, 2016 has been crazy- i don't really like that people use fear with something like brexit. I don't think we're to blame for it- people these days have to make up their own mind. Its very amusing, very, very detached from the situation ya know. i think it might be a good thing for Britain poetically wise." 

photography

Thursday 3rd November 2016




Focus point is the point at which rays or waves meet after reflection or refraction, or the point from which diverting rays or waves appear to proceed.

focal point is where the camera focuses on on particular part of the images for example the flowers are in the centre on the rule of third to make the background more blurred.

Rule of third is appealing a subject with the guide line and their intersection points, placing the horizon on the top or bottom line, or allowing linear features in the image to flow from section to section

With my images the rule of thirds have made it more effective to see for example the picture of me walking is effected because the cars in the background are burred and the focus point is me.

I like this image because it is very effective, the snow on the tress is a very bright contrast to the image, this picture is horizon along the centre of the frame, but this can give the photo a "split in two" feeling.

I choose this picture as the rules of third is applied by focusing on the person on the horse.


My example for rules of thirds on holiday in cornwall :

Wednesday 2nd November 2016

what is a media conglomerate?

• A media conglomerate, media group or media institution is a company that owns large numbers of companies in various mass media such as television, radio, publishing, movies, and the internet. Media conglomerates strive for policies that facilitate their control of the markets across the globe. 

what is media vertical integration? 

• Vertical integration is when a media company owns different businesses in the same chain of production and distribution. when a company expands its business into areas that are at different points on the same production path, such as when a manufacturer owns its supplier or distributor. 

what is media horizontal integration? 

• Horizontal integration is the process of a company increasing production of goods or services at the same part of the supply chain. Horizontal integration is orthogonal to vertical integration, where companies integrate multiple stages of production of a small number of production units.

who are AT & T? 

• AT&T Inc. is an American multinational telecommunications conglomerate, headquartered at Whitacre Tower in downtown Dallas, Texas.
• AT&T is the second largest provider of mobile telephone and the largest provider of fixed telephone in the United States, and also provides broadband subscription television services.

who are time warner? 

• It is currently the world's third largest television networks and filmed TV and entertainment company in terms of revenue (after Comcast and The Walt Disney Company), and at one time was the world's largest media conglomerate. Time Warner was formed in 1990 through the merger of Time Inc. and WarnerCommunications